Privacy Policy

This Privacy Policy explains how this online storefront handles personal information when visitors browse the website, create an account, purchase products, communicate with guest services, or otherwise interact with the WordPress and WooCommerce systems used to operate the store. The policy applies to information collected through this particular storefront and is intended to explain what information may be received, why it is needed, how it may be used, and how customers can contact us about their privacy rights.

When a customer creates an account or places an order, the website may collect information entered during the shopping process. This can include a customer’s name, email address, telephone number, billing address, shipping address, and account credentials. Passwords are handled in their protected WordPress form rather than being stored as ordinary readable text. WooCommerce may also maintain information associated with an order, such as purchased products, Item No. or SKU, quantities, prices, applied coupons, shipping information, and order notes.

Information submitted through the website’s contact form may also be retained when it is necessary to respond to a customer inquiry. Customers should only provide information that is relevant to their question or request. Sensitive information such as complete payment card numbers, CVV codes, passwords, government identification numbers, or other confidential credentials should never be entered into a contact form or sent to [email protected].

Payment information is handled through the payment gateway enabled for checkout. Payment card information may be entered directly into the applicable payment service according to its configuration and security procedures. The WordPress installation used for this storefront is not intended to store full payment card numbers, CVV information, or magnetic-stripe data in ordinary WordPress product or post records. Customers should follow the payment instructions presented during checkout and avoid sending card information by email.

Technical information may also be recorded as part of operating and securing the website. Depending on the hosting and security configuration, this can include an IP address, browser or user-agent information, requested pages, access times, and other technical log information. These records may be generated by the hosting environment, WordPress, or security tools installed on the website. Such information can help maintain website availability, identify technical problems, protect the storefront, and investigate potentially harmful activity.

Personal information is used primarily to provide the services requested through the website. This includes processing and fulfilling orders, maintaining customer accounts, responding to questions, providing order-related assistance, managing returns or other customer-service requests, supporting website security, and keeping the online store operational. Information may also be used to identify suspicious activity or help prevent fraudulent transactions where appropriate.

Marketing communications are handled separately from ordinary customer-service messages. If a visitor voluntarily subscribes to a newsletter or otherwise provides the required marketing consent through the appropriate form, the email address may be used to send promotional communications according to the applicable subscription settings. Sending an order inquiry or contacting guest services does not automatically create marketing consent. Customers who do not opt in should not be added to a promotional mailing list solely because they purchased a product or contacted support.

The storefront does not sell personal information as a commercial product. It does not operate a separate advertising identity graph designed to combine customer information across unrelated services. Cookies used for account access, shopping carts, checkout, and other essential functions are described in the site’s Cookie Policy. If analytics, advertising, tracking pixels, or other optional technologies are introduced in the future, the applicable privacy and cookie information should be updated before those services are activated.

Certain service providers may process information when necessary to operate the storefront. These may include the hosting provider responsible for the server environment, WooCommerce and related extensions, payment services, shipping integrations, transactional email services, and SSL or certificate providers. Each service should receive only the information reasonably necessary for the function it performs. Customer orders are processed through this storefront’s configured systems and are not automatically forwarded to unrelated online stores. Customer lists from other websites are not imported into this installation simply because similar products may appear elsewhere.

Personal information is retained only for as long as reasonably necessary for the purpose for which it was collected, subject to legal, accounting, tax, consumer-protection, and operational requirements. WooCommerce order records may need to remain available for the period required by applicable recordkeeping obligations. The specific administrative retention period for order information is maintained by the website operator. Account information may remain associated with an active customer account until the customer requests closure, although information that must be retained for legal or transaction-record purposes may need to remain available after an account is closed.

Messages submitted through the contact form may be retained for the period necessary to investigate and resolve the request, maintain an appropriate customer-service history, or satisfy applicable operational requirements. Server and security logs generally follow the retention settings of the hosting environment unless the operator has configured a shorter period. Retention periods may therefore vary depending on the type of information and the system responsible for storing it.

Customers may request access to personal information held about them and may also request corrections when information is inaccurate or, where applicable, request deletion. Such requests are subject to legal exceptions and legitimate recordkeeping obligations. For example, information connected to an order may need to remain available when applicable tax, accounting, payment, consumer-law, or dispute requirements require continued retention.

Privacy requests can be submitted to [email protected] or mailed to 415 S. 18th Street, Suite 200, St. Louis, MO 63103. To help locate the appropriate account or records, customers should provide the email address associated with the account when making a request. We may need to take reasonable steps to confirm that the person making the request controls that email address before releasing, changing, or deleting personal information.

A privacy deletion request does not replace procedures for resolving a payment dispute, refund request, or other financial transaction issue. Customers seeking a refund or assistance with a payment should use the applicable return or refund process so that the transaction can be handled correctly. Information required to document a financial transaction may also be retained where applicable law requires it.

The storefront is intended for general family shopping, but account creation and checkout are designed for adults. The website does not knowingly seek personal information from children under the age of 13 through its account-registration process. If a parent or guardian believes that a child has created an account and provided personal information, they may contact [email protected] so the information and account can be reviewed and, where appropriate, removed.

The presence of products, toys, characters, or other items intended for children does not change the intended customer-account process. Purchases involving products designed for younger audiences should be completed by a parent, guardian, or other adult authorized to make the purchase.

Reasonable technical and organizational safeguards are used to protect information handled by the storefront. The website is served through HTTPS, and administrative access to the WordPress control area is restricted to authorized store operators. Security measures can reduce risk but cannot guarantee that a website, server, or transmission method will remain completely free from unauthorized access. If a security incident occurs that legally requires notification and affects personal information, notices will be provided to affected individuals and relevant authorities when required by applicable law.

The storefront is administered from the contact address in St. Louis, Missouri, United States. Customers accessing the website from another country should understand that information submitted through the store may be processed or stored in the United States. Enabling international shipping, where available, does not change the location from which the online storefront is administered.

This Privacy Policy may be revised when the website’s services, plugins, integrations, legal requirements, or data practices change. Any updated version will be published on this page so visitors can review the current terms. Customers are encouraged to check this page periodically, particularly when using new account, checkout, or communication features.

For privacy questions, account-related concerns, or requests concerning personal information, contact [email protected] or call 877-789-2327. Written correspondence may also be sent to 415 S. 18th Street, Suite 200, St. Louis, MO 63103. When contacting guest services, please provide only the information needed to identify and resolve your request and never include payment card numbers, security codes, passwords, or other confidential authentication information.